Summer is here, bringing with it a whole host of new beauty trends to try! Read on to find out more about some of the biggest and best ideas in beauty for summer 2017…
Summer’s trend towards a natural beauty aesthetic has become less superficial this year, as the words ‘organic’ and ‘natural’ become more than just buzzwords and start to be demanded by customers and manufacturers alike. With a trend towards artisan-made products, such as natural body scrubs, lip balms and organic soaps rather than their mass-produced counterparts, natural beauty is an even bigger deal than in years past, with slower processes and essential oils replacing chemically-infused products for many beauty fans.
Plenty of Plaits
Plaited hair makes for a stunning way of managing a low-maintenance summer hairstyle, which can take you anywhere – from work, to the beach, to the bar. Sweeping side plaits keep hair off the face whilst still framing it, fairytale-style braids (as seen on the runway for Valentino) enhance a girlish, playful aesthetic, or a full-on French plait can give a more sophisticated look. With so many options, the choice is yours!
Glitter is a fun way of incorporating a little glamour to an otherwise understated beauty regime in the summer months. Everything from glitter manicures to glitter body cream and eye shadow are lining cosmetics store shelves, leaving no doubt this is one summer beauty trend with serious staying power.
Block Colors on Eyes
Eyeshadow is seemingly one of the only areas where block color is permitted this summer, with washed out hues of every color of the rainbow appearing on runways throughout the world for Spring/Summer. Layer bolder colors high for drama, or keep subtle with more understated gold or rose tones.
The trend for a dewy complexion is never far from most summer beauty enthusiasts’ minds, and this year is no exception. From products intended to mimic flawless skin to an obsession with ensuring that the ‘no-make-up’ look is achieved through more natural means, a summery, low-maintenance look (whether real or artificial) is big news this year. Make-up is intended to withstand the gym or beach this season, meaning excessive contouring and layering is out in favor of a pared down aesthetic which gives skin a chance to breathe and renew. This is best achieved through ensuring consistent hydration and the cultivation of a skin-friendly beauty regime.
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